Content Plan Drives 76.7% Organic Traffic Increase

Car Dealership Marketing Strategy Example: Keyword Ideas & Content Plan Boost Organic Traffic by 76.7%

An automobile dealership attracted 76.7% more website visitors without spending money on ads.

How?

By producing high-quality articles, blog posts, videos, audio ads, and infographics that focused on specific relevant keywords, and sharing them on popular websites over 16 months.

They created one campaign per month to achieve this - and we’re going to take a closer look at how they did it, but some context is needed first.

Auto Dealers Face Tough Competition in the Growing US Automotive Industry Worth $104.1B in 2023

The promoted car dealership is located 50 miles outside Oklahoma City. It offers new and used Subaru cars and SUVs, as well as services such as car financing, vehicle leasing, repair, maintenance, and replacement of genuine Subaru parts and accessories.

With global vehicle sales projected to grow by 5.1% in 2023 and 3.3% in 2024, the car dealership needed a way to differentiate the company’s products and services - and remain attractive and relevant to customers.

Additionally, with the total value of the US car and automobile manufacturing market projected to be $104.1 billion in 2023, it was crucial for car sellers to increase their online visibility and attract more customers to their website.

The Oklahoma Auto Dealer Increased Organic Traffic by 76.7%: From 250 to 22,000 Visitors with an Effective Content Plan

The auto dealer turned to content marketing to attract more traffic to their website and increase their brand awareness.

The marketing campaigns promoted auto dealership business in various locations in Oklahoma, including Tulsa, Oklahoma City, Norman, Mustang, Moore, Midwest City, and Edmond.

The campaigns targeted customers interested in purchasing or leasing a Subaru car or SUV. In addition, they targeted those in need of car repair, maintenance, or replacement parts.